OVDF aims to empower individuals in the fight against poverty by increasing access to education and training. Its roots in Kenya and Grand Rapids tie into a profound commitment to making a positive impact. Our board members, each passionate about Africa, empowerment, philanthropy, and direct impact, joined OVDF to bring this vision to life.

Key Objectives:

● Modernize the WordPress site with a fresh color scheme while retaining the logo for continuity.

● Ensure a responsive design that attracts and supports large traffic.

● Implement rapid updates, robust donation support, and optimization for increased traffic.

Results:

● A sleek, modern website aligning with our mission.

● Faster load speed, compelling UX, and increased traffic.

● Emotional resonance with donors through spotlighting our initiatives.

● Contribution to the noble cause of making a positive difference in impoverished communities.

Achievements:

● Successfully translated stakeholder vision into a visually appealing and functional website.

● Elevated the user experience with subtle interactions and animations, enhancing the overall look and feel.

● Restructured information architecture and content for clarity and engagement.

● Achieved 32% decrease in the bounce rate and a 40% increase in user interaction metrics.

Learnings from our team:

● Put academic learning into practical application, aligning theory with real-world impact.

● Learned how to achieve a balance between user-centricity and meeting stakeholder requirements.

Big thanks to our dedicated team for their hard work! Stay tuned for the official launch. #WebsiteRedesign #NonprofitImpact #DigitalTransformation